TruYard Outdoor Furniture
Custom Eleventy static site for a handcrafted Amish furniture retailer, with structured data for Google Shopping, product rich results, and local business information. Post-launch work includes Google Tag Manager integration alongside a marketing agency, GA4 event tracking, conversion tracking with unique thank you pages per inquiry type, and ongoing Google Search Console monitoring.
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The Challenge
TruYard had an existing website, but it was not doing their product justice. They wanted a modern, professional online presence that matched the quality of their handcrafted Amish furniture and helped them stand out in the Twin Cities market.
The Solution
I delivered a full service solution including brand strategy with positioning, messaging, and target market identification. The project included website design and development with 9 custom pages, copywriting for headlines, product descriptions, testimonials, and CTAs. I built custom features including a delivery radius calculator and lead capture forms. The SEO foundation included schema markup, local targeting, and Search Console setup.
Technical Highlights
- 95+ Lighthouse performance score through image optimization and deferred loading
- 128 images converted to WebP with approximately 90 percent file size reduction
- Mobile first responsive design
- Rich Google search snippets with product ratings and reviews
Results
- Modern professional presence reflecting craftsmanship quality
- Complete product catalog with all configurations
- Lead generation delivering inquiries directly to inbox
- Strong local SEO foundation targeting Minnesota and Wisconsin
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